Invest to Grow Your Relationship
Most couples, when they get married, spend a small fortune on their wedding rings and on their wedding day. Often wedding rings can cost thousands, and it is not unusual to spend 5, 10, 20k or more on their wedding day to make it memorable. Then what? When is the next time couples invest into their relationship?
Most of us went to high school and college for an education. Many of us spent $25 to $50k, and some up to $100k or more to get our degree. We are willing to pay huge sums of money for specialized training and seminars. We buy books, courses and mentoring programs to help us scale our careers and businesses, but some people never invest another dime into growing their relationship.
It baffles me that we wonder why the divorce rate has escalated to almost 50% globally and because of this, the Millennials and Gen Z are stalling on committing to marriage. Can you blame them when many of them have been victims of divorce?
Why is This Happening?
I personally believe it is because we aren't investing into our relationships the same way we would our portfolios. These are all tragic trends that I aim to fix, and here is how.
Think about this. There are three ways you can spend or invest money on your relationship:
1. You Can Spend Money to Repair Your Relationship
This is called therapy. Couples go to marriage/relationship counseling and pay for therapists. The relationship is broken, and you are trying to fix it. There is huge market for therapy and why the counseling industry exists.
2. You Can Spend Money to Eliminate Your Relationship
This is called divorce. At this point a relationship feels so irreconcilable that the only solution feels like separation. This typically costs both parties tens, to potentially hundreds of thousands of dollars.
3. You Can Invest Money to Maintain and Grow Your Relationship
This is called relationship coaching and is the approach that I suggest to couples. It is also why I have created the relationship exercise, 'The 55 Keys to Love.'
It stands to reason that if we want healthier and stronger relationships that we need to invest more time, energy, and money into our relationships. Investing into your wedding day is important, but investing into maintaining the life, health, and happiness of your marriage is far more important. It is one day vs. a lifetime.
If you would like to learn more about 'The 55 Keys to Love' and how it can revolutionize your communication and strengthen your relationship with greater emotional and sexual intimacy for years to come, schedule a free call with David here.
*Relationship Coaches and Counselors: If you would like to know how ‘The 55 Keys to Love’ can dramatically improve your clients emotional and sexual intimacy while helping you maximize your annual revenue, click here.